"Brands are handled by specialists! These Specialists want to key the brands they are managing into big brands with huge value adding potentials. No brand wants to be associated with poverty, low lives, drunkards or marijuana smokers! It is a class thing.
These professionals know that image is everything so you don’t toil with how people see you. They also know that the maxim that says “show me your friends and I can tell who you are” is 100 percent correct so they run these big brands with these laws making sure they don’t associate their brands with brands that pass wrong messages. Please click to continue.Unfortunately Terry G has failed woefully in this area of his musical career which is very key in today’s entertainment set up world over.
The likes of Tuface, Psquare, Dbanj, Sammy Okposo, BasketMouth, even Davido who just arrived are making humongous income through brand endorsements.
The fact is, Terry G is meant to be among Nigerian musicians milking the new wave of celebrity income generation- brand endorsements.
He commands huge attention in the Nigerian music industry especially when you look at the fact that we are now in a global attention driven economy . Terry G has the swag and huge influence needed to make any product or service popular in this part of the world but he has ignorantly modeled his brand to represent “Agberos” and no sane brand wants to be associated with that kind of personality.
He can’t even get lucky with Dry Gin companies because they are also after class. When Terry G went to NowMusic, I thanked God because I know they could have helped repackage him but again his stubborn self worked against him, he didn’t last with the NowMusic family! Its a pity. The only solution is to re brand by re-inventing himself into a new and more commercial brand that makes him appealing to the corporate headquarters of big multinationals like MTN, Nigerian Breweries, Guinness, Globacom, AirTel etc.
Its good that he has shaved his dreadlocks but that’s the physical step, he has to also shave it psychologically too so his fans can see a matured Terry G who does a brand of music that has meaning and commands respect!" Oge said.
Whatever....these things dont necessarily follow-how else can you explain Tuface being brand ambassador with 6kids from 3 diff women???????????
ReplyDeleteOsumi º°˚ awon hypcrite!
DeleteAll na packaging, when i think of terryG i think razz, messy, dirty, unserious, unfocussed,etc the list is endless but dbanj, genevieve, omotola, 2face, etc clean up nice and package themselves well, they are probably more unfocussed than terryG. Hence packaging lo mata, TerryG darling, repackage ya sef!!!
Deleteif brands cared about marijuana smokers, then D'banj would be the last to become a brand ambassador. Terry G cld still get a deal from a brand that finds him suitable...
ReplyDeletethe oge chikero is totally and unequivocally right in his/her submissions...corporate bodies and multinationals also have a duty to their customers and share holders so they ll always go for what these demographics want..
ReplyDeletethe same thing affecting terry g is the same thing that has stunted the late fela's growth till he died its public knowledge that fela was the first choice of chris blackwell of island records but due to his unorthodox ways,and anti capitalist tendencies which will jeer with western audiences bob marley was chosen
Ladun, are you active on twitter at all. Are you not seeing Dino's wife and brother in law's tweets causing commotion? Today is a typical blogger's day with gists all over the place but I aint seeing nothing here.
ReplyDeleteℓ̊ don't knw wat †̥h̶̲̥̅̊e̶̲̥̅̊ energy drink companys αяє waiting for imagine terryG holding ɑ̤̈̊ can of redbull or power horse na one hand Ɣ☺ΰ ģö belive †̥h̶̲̥̅̊e̶̲̥̅̊ advert cause if Ɣ☺ΰ watch his video †̥h̶̲̥̅̊e̶̲̥̅̊ guy ℓ̊s bursting with †̥φφ much enery he doesn't even knw wat †̥ Do with it
ReplyDeleteThe writer spoke the truth
ReplyDeleteMake oge pass the mic
ReplyDeleteBush dude
ReplyDeleteBla bla bla... Dry gin ko,wet gin ni.
ReplyDelete